The widest bullion selection online comes at a real price premium. Here's when that trade is worth it — and when it isn't.
APMEX is the longest-established major online bullion dealer in this comparison set, founded in 2000, with a product catalog exceeding 30,000 items — by far the widest selection of any dealer we've reviewed. It carries an A+ BBB rating with over 252,000 reviews at a 4.9/5 average, among the highest ratings in this category.
APMEX's premiums run somewhat higher than SD Bullion or JM Bullion on comparable standard products — that's the direct tradeoff for the sheer breadth of selection, industry tenure, and the rewards/mobile-app infrastructure APMEX has built over 25+ years. If you're buying a standard American Eagle or generic bar, you'll likely pay a bit more here than at a lower-cost competitor. If you're looking for a specific, harder-to-find product, APMEX's 30,000+ item catalog is where you're most likely to find it.
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