APMEX Review: Is the Selection Worth the Higher Premium?
The widest bullion selection online comes at a real price premium. Here's when that trade is worth it — and when it isn't.
Updated: July 2026Read time: 4 minBy: GoldBullionReviews Editorial Team
APMEX at a Glance
APMEX is the longest-established major online bullion dealer in this comparison set, founded in 2000, with a product catalog exceeding 30,000 items — by far the widest selection of any dealer we've reviewed. It carries an A+ BBB rating with over 252,000 reviews at a 4.9/5 average, among the highest ratings in this category.
A+
BBB Rating
4.9/5
252,000+ Reviews
30,000+
Products
2000
Founded
Is the Selection Worth the Higher Premium?
APMEX's premiums run somewhat higher than SD Bullion or JM Bullion on comparable standard products — that's the direct tradeoff for the sheer breadth of selection, industry tenure, and the rewards/mobile-app infrastructure APMEX has built over 25+ years. If you're buying a standard American Eagle or generic bar, you'll likely pay a bit more here than at a lower-cost competitor. If you're looking for a specific, harder-to-find product, APMEX's 30,000+ item catalog is where you're most likely to find it.
Pros
30,000+ products — the widest selection we've found
25+ years in business, longest track record in this category
Mobile app for browsing and account management
Rewards program
Cons
Premiums run higher than SD Bullion or JM Bullion on standard products
Selection breadth can be overwhelming for straightforward stacking purchases
Our take: Choose APMEX when you want a specific or harder-to-find product, or simply value the longest track record in the category. Choose a lower-premium competitor when you're buying standard bullion products purely to minimize per-ounce cost.
Compare APMEX's selection against our live affiliate partners' pricing.
APMEX is not currently a GoldBullionReviews affiliate partner. Visit APMEX →
Frequently Asked Questions
It's among the longest-established, having operated since 2000, and offers the widest product selection we've found at over 30,000 items. Whether it's “largest” by sales volume specifically isn't something we can independently verify, but its review count (252,000+) and tenure are both substantial.
Generally yes, on standard bullion products, compared to lower-cost competitors like SD Bullion or JM Bullion. The tradeoff is APMEX's much larger selection and longer operating history.
Yes, APMEX offers a mobile app for browsing products and managing your account, which is a feature not all competitors in this category offer.